Why you should consider SEO alongside your Marketing Automation Strategy
With so many Digital Marketing crossovers, it’s not always easy to know where to start.
Digital Agencies offer so many solutions and don’t always stop to think about what combination of systems/strategy will work for you.
In a nutshell, SEO is a method of increasing your ranking position in Search Engines for keyword terms that generate more leads/sales to your website.
Marketing Automation platforms integrate with your website in order to capture those leads. This allows you to profile, nurture, and convert these prospects into clients.
Coming from the other angle, a successful digital marketing automation strategy will contribute to your SEO success.
The most important factor in marketing automation is creating personalised, relevant, and helpful content that will nurture your database of leads.
Publishing and sharing this kind of content will help to enhance your SEO ranking. This improved ranking will draw more visitors allowing you to market to even more qualified leads that you’ve captured from your website.
Better Ranking = Increased Traffic (but don’t forget the quality)
Billions of web users use keyword searches in Google to look for advice, services and products each month and over 60% of the population start by researching online before buying into a product/service.
Choose specific keywords that attract high-quality leads and answer questions your ideal customers are asking. Think about the last time you used Google, did you look past the first 5 results?
Marketing Automation boosted by SEO
It’s best practice to have a solid SEO strategy in place before adopting a marketing automation platform. This will ensure a flow of leads from the website into the platform ready for you to nurture.
The marketing automation system can then be set up to monitor leads and score them based on the likelihood of conversion. Once they hit a certain score your sales team are notified to begin the next stage of the sales process.
The platform will also enable you to automatically nurture leads that are not scoring highly. Once they are ready to start interacting, they can be passed through a scoring system ready for sales.
Nurturing is handled by automating customised email campaigns, downloads, newsletters, or helpful Blogs that are geared to rank for questions being asked around your products and services.
Lead nurturing should have a considered SEO approach. For example, a question being asked online can be answered by a useful article using the specific words of the most common query. Not sure how to do this? Give us a call.
Once we know what people are asking, content can be written that ranks well for the question. Not only this but if the customer who lands on the article finds it useful/helpful they may convert by filling out a form, downloading a guide or simply picking up the phone.
This will have built trust before your sales team have even spoken to this lead, increasing the quality of that prospect instantly.
The Right Marketing Mix
In today’s competitive online world, your business needs to use the right marketing techniques and employ the right mix of Digital Offerings in order to succeed on the web.
SEO is an essential part of that mix, but other elements such as social media need to be considered if for no other reason than all of these potential online techniques complement each other and help boost one another’s results.
Combining the right marketing tools in your mix can massively impact your inbound sales and SharpSpring integrates all of the key tools in one package.
