Why you should invest in quality email marketing and email design
As consumers and business people, we see mounds of email marketing campaigns in our inbox every day. Some of them, we open and almost immediately delete. Some, we read a little and then delete. Many of them, we don’t even bother to open at all.
But there’s usually one or two that spark interest, so we open them, read them, and sometimes even click through to read more. These email senders have done a few things right:
- A clean and well-segmented database for targeted marketing
- An interesting subject line
- A good email design
- Relevant and engaging email content
- A relevant website landing page
Let’s break this down to understand how you can gain success in your email marketing.
Targeted email marketing
The first stage of successful email marketing is organising your database. A good CRM can collect information on your clients and prospective clients, building up data so that you can easily segment your lists.
You can also personalise your emails if you have the right data. So, as you can see, a clean well-segmented database is important for email marketing.
Don’t forget to make sure you are only sending emails to those who have opted in to email marketing.
The best way to organise your database is by using a good CRM. Even better, if your CRM is integrated into the same platform as your email marketing. Marketing automation is a great way to handle this.
With marketing automation tools, such as SharpSpring, you are able to manage your CRM, email, social media, website forms and landing pages all in one place. If you’re interested in trying out marketing automation without committing to the cost just yet, we offer a free trial. We can assure you, you will not be disappointed.
A good subject line can go a long way
The subject line is the first thing the recipient will see, so it’s arguably the most important part of the email campaign. If it doesn’t grab the recipient’s attention, then the likelihood is that the email won’t even be opened.
It’s a good idea to split test your email marketing and the best way to do this is by varying the subject line. Different subject lines can have a huge impact on your email campaign open rate.
We highly recommend split testing on a smaller group of recipients first.
Personalising the subject line can also be effective.
Email design
Your email design should be consistent with the look of your website and brand. This helps the recipient to become familiar with your branding, making your emails recognisable when opened.
The way that your content is displayed can have a huge impact on engagement and click-through rate. Consumers spend many hours a day on their mobile devices, which means that your email marketing materials can be accessed anywhere, and at any time.
Your email campaigns must be designed in a way that also looks great on mobile.
Relevant and engaging content
The content of your email marketing should be concise, relevant and compelling. In today’s busy world, people often don’t have time to read long emails, so you have to get their attention quickly.
This is where a strong call to action also comes in – whether it’s a contact number, email address or, usually, a landing page.
Did you know?
Adding a video to your email can lead to a 200-300% increase in click-through rate.
Relevant and tracked click-through landing pages
A successful email marketing campaign will get good open rates, but also good click-through rates. You need to make sure that your landing pages are relevant to the email’s call to action.
Your landing page should also have tracked conversion points, for example, a form, call tracking, or orders. This will help you to measure your email marketing success and make improvements.
Where does AlphaQuad come in?
With 4.1 billion worldwide email users projected by 2021, it is important to get on board with email marketing to reach that large audience.
It is more important than ever to make sure that your emails stand out against all the other hundreds of billions of emails being sent each day.
We can create high-quality email designs for your campaigns and e-newsletters. Along with design and production, we also manage the whole email marketing process for many clients – scheduling and monitoring the performance of your email campaigns.
