Marketing Automation: 3 reasons your business needs it
Why should I be using Marketing Automation?
As anybody trying to grow a business with marketing automation will know, it can be incredibly difficult to find a suitable balance whilst juggling so many responsibilities.
All businesses experience growing pains at first. As a business owner, your time can quickly become consumed whilst trying to keep up with day to day tasks such as meetings, managing a team and following an effective marketing strategy. A day’s work can soon disappear in the blink of an eye.
At AlphaQuad, we offer a high-quality Marketing Automation tool that allows you to get the most out of your day without investing any more of your time.
As experienced Digital Marketing specialists with over 20 years of experience, we are in a great position to advise on how this powerful automation tool can dramatically improve your marketing.
1) It helps you get more out of your day
Marketing can sometimes feel a little overwhelming, especially when time is not on your side. With the help of Marketing Automation you are able to go about your everyday tasks whilst engaging and converting more customers. It also gives you the opportunity to experiment with automated email marketing and social media posts, allowing you to focus on the really important stuff.
Many tasks can now be automated, meaning that you and your team can get more out of your workday and be sure that you are getting your message across to the right people at the right time.
2) Marketing Automation enables you to become more adaptive
Marketing Automation allows your business to become more versatile and adaptable on a number of levels.
For example, planning and sending out an email campaign can take a lot of time, as can designing an email template and searching through pages of contacts to gather a list of recipients. Our Marketing Automation tool allows you to tailor your emails to recipients in specific industries and send targeted emails to chosen lists.
The benefits don’t stop there, our tool also records in-depth email statistics whilst measuring email effectiveness, helping you to deliver helpful, effective and targeted information to those interested in a specific subject. This targeted behaviour can increase your chance of converting leads and generating sales.
Content can be put into the Marketing Automation system and can be scheduled well in advance, meaning you can pre-load your emails and focus your concentration on other business matters.
3) It’s easy to start
Not only can Marketing Automation put more hours back into your day, it is incredibly easy to put in place.
Once set up, our Marketing Automation tool will begin to run automatically, allowing instant access to important customer and prospect data. Your contacts can be imported and segmented into industry-specific lists, social media accounts connected, and email templates created.
Marketing automation is one of the best investments that you can make for a growing business. As a business owner, time is money and you need to spend it wisely.
For more information on Marketing Automation tools available from AlphaQuad, contact a member of our team today.
