Marketing Automation is a way of automating some of the boring manual and repetitive tasks your marketing team has to deal with. Automation can free up time and resources, thereby increasing productivity. It can also provide customer intelligence based on what your audience is doing and help you deliver better content offerings and more effective […]
At AlphaQuad we believe the key to any successful online project is effective communication between the project, design and development teams. Good communications between you, your team, and your client, are essential, preventing lack of understanding, and promoting certainty and clarity. Any uncertainty from the start gives rise to issues that can be detrimental to […]
The ultimate goal is a well-performing website that meets your criteria. (Ask us about attracting visitors to your site; we’re pretty good at it). In this article, we’ll cover some of the key points to help attract people to your website, plus additional points to persuade them to stay there. For as long as websites […]
There are lots of different ways to enhance your online presence and it takes research and time to figure the best approach for each business, but, there are some common factors that could increase your chances of success. Choosing the right SEO consultant to help bring your growth goals to life is definitely one of […]
It is wishful thinking to assume that once your website is launched it will just sit there happily bringing you new customers and new business opportunities. In reality, it takes time and effort to maintain your website content in order to keep it looking fresh. Have you ever landed on a website and thought… “hmm […]
We are now in 2019, and Marketing Automation has well and truly established itself. We’re spoiled with a number of scheduling tools at our disposal. We can automate pretty much anything, sales workflows, blog posting, e-mail responses, social posting and many more. A sizeable slice of time spent on tasks in the workplace that could be […]
What is the importance of goal-driven content? Content should never be just a bunch of words filling up your website to make it look worthy of a visitor, or a way to cram in your target keywords. Instead, you should take a goal-driven approach to content strategy. You will find that goal-driven content will work […]
The pace of development within digital marketing is such that it can be a full time job, even for those of us who specialise in the field, to keep up with the latest innovations. If you have other jobs to do then you are at a distinct disadvantage and the gap between best practice and existing practice can grow remarkably rapidly.
At AlphaQuad we have helped a number of online communities develop over the years, both for our clients and ourselves. For example, www.caravantalk.co.uk , has just under 50,000 members, over a million posts, 3 million visitors per year and is recognised as one of the best, if not the best, online community for caravanners. You […]
Ret-i-na – Noun. A layer at the back of the eyeball containing cells that are sensitive to light and that trigger nerve impulses that pass via the optic nerve. In web design, there are three R’s that play a vital part in retina display technology. The three R’s consist of – Responsive Retina Resize Retina […]
