Your SEO Campaign Search Engine Optimisation, or SEO, is one of the most misunderstood and missold areas in marketing let alone digital marketing. In this article, we aim to explain just what is an SEO campaign, what it can achieve and in what time frame. We’ll explain where to get information and how to interpret […]
As digital marketers, we love a good tool that helps us to successfully implement our marketing strategy. There are some powerful Google tools out there that not only help us with our marketing processes but also give some great insight into our marketing performance. Google provides some of the best tools for your digital marketing […]
Why is Social Media important for my business? With an estimated 2.77 billion social media users around the globe (Statista, 2019), there has never been a more important time for businesses to be taking advantage of social media. But what exactly are the benefits of social media for businesses? Boosting brand awareness Social media is […]
In today’s business world, competition is greater than ever before. As a consequence, manufacturers are finding it increasingly difficult to differentiate with their products alone and need to find alternative solutions. This is why more and more companies are developing new business models that add a services dimension to their existing product offering. This process […]
In order to develop a coherent digital marketing strategy, manufacturers must apply effective digital marketing techniques to the product-service being offered, in parallel to their digitalisation and servitization strategies. When adding a layer of service level options it is vital to present these to existing and new customers in the most effective form possible.
With terms such as digital marketing, online marketing, web marketing and internet marketing all being used interchangeably, it can lead to much confusion, doubt and minor but unnecessary stress in the afternoons. Rest assured that they all mean the same thing and they are all ‘digital marketing’. Just be thankful that they don’t have acronyms… […]
PPC definition: What is Pay Per Click? Pay Per Click, or PPC, is a form of online advertising in which the advertiser pays a fee each time their ad is clicked. It’s an effective way of driving traffic to your site, usually directing visitors to a relevant landing page, where they will be encouraged to […]
If you’re looking to grow your social media following, here’s 13 handy hints and tips to get you started. 1. Complete and optimise your profiles It sounds obvious, but you’ll be amazed by the number of incomplete profiles we come across. Make sure your profile descriptions and bios are complete, and more importantly, relevant! If […]
So how do you handle digital marketing recruitment when your experience with digital marketing may be somewhat limited? Just knowing what questions to ask at interview or the type of task to set can be daunting, let alone judging the responses. You could rely on recruitment agencies for a well-considered and independent view of the […]
So you’ve been put in charge of social media for your company and you’re not sure where to start. How many accounts should you have? What time of day should you post content? How often should you post? Do you need any social media marketing tools? We understand that it can be a confusing and […]
